Have you ever wondered whether some of these old, said over the age of marketing is right? For example, we have all the "cost five times as much to acquire a new customer to a customer." But no one has a test? This is exactly what a group of authors, whose loyalty to this issue Myths: hyped strategies that you feel und - and has shown that in reality tactics. The authors, Timothy L. Keiningham, Terry G. Varvara, Lerzan Aksoy and Henri Wallard are experts in customer loyalty and their knowledge to dispel myths and the people about what really works.
The book and select the format interesting - the first six chapters are designed for the incineration of more than fifty common fidélitéannonces of the myths and the last two chapters to learn how undweil ein customer loyalty program should be. Each tque loyalty myths "chapter contains several" myths "are common themes such as loyalty myths, the objectives of the society and myths in relation to the loyalty of employees. Both chapters begin and end with an example for the field, for all the above Terms of myths in the chapter, with the myths of the community.
The authors devote several pages for each of the fifty-three myths. Some myths areThings that tend to be self-evident, Talsi "Companies tend to know their customers", while others such as "The Client, an increase of life" seems intuitively true. For each, the authors used historical data to allow the solid materials and displays negative myths ileffetti society believe.
The last two chapters focus on seven "loyalty truths" as "no" to the management of customer loyalty by managing the selection of clients and customersloyalty and brand image are far from being independent to manage by hand. "The authors have done a good job to go, how to build and measure a loyalty program around these" truths ".
The book is an extremely fast pace, fun read. Anyone who reads the book with an open mind with the authors of his argument. In particular, entrepreneurs, directors, and nobody in the marketing of the benefits to consumers, directly or through the removal these "myths" of your company and the implementation of the "truth". This book will be a real impact on their business. Many companies money mindlesslyprogrammes the fidélisatisui customers without the procedure described in this book. For some companies, a loyalty program is not useful. For others, the program needs a major overhaul. This book will help you determine whether IhrAktivitäten and the tools to make improvements.
The einzige problem with the book is the shear number of myths. Many "myths" are mixed and problems more readers to the "myth" if it is ten, compared to fifty-three (similar to seven of the "truth"). The number of myths authors do not go into more detail as you want for each "myth". There are many myths are dispelled in the chapter on or two, but in the contesauf the entire chapter. Everything seems logical to combine a lot of myths.
In general, Loyalty Myths: hyped strategies, from the Society - testéle tactics and work is very pleasant and instructive reading. Anyone with an interest in customer loyalty will learn a wealth of information that is directly on your company money and help to distinguish them from the competition.
The book and select the format interesting - the first six chapters are designed for the incineration of more than fifty common fidélitéannonces of the myths and the last two chapters to learn how undweil ein customer loyalty program should be. Each tque loyalty myths "chapter contains several" myths "are common themes such as loyalty myths, the objectives of the society and myths in relation to the loyalty of employees. Both chapters begin and end with an example for the field, for all the above Terms of myths in the chapter, with the myths of the community.
The authors devote several pages for each of the fifty-three myths. Some myths areThings that tend to be self-evident, Talsi "Companies tend to know their customers", while others such as "The Client, an increase of life" seems intuitively true. For each, the authors used historical data to allow the solid materials and displays negative myths ileffetti society believe.
The last two chapters focus on seven "loyalty truths" as "no" to the management of customer loyalty by managing the selection of clients and customersloyalty and brand image are far from being independent to manage by hand. "The authors have done a good job to go, how to build and measure a loyalty program around these" truths ".
The book is an extremely fast pace, fun read. Anyone who reads the book with an open mind with the authors of his argument. In particular, entrepreneurs, directors, and nobody in the marketing of the benefits to consumers, directly or through the removal these "myths" of your company and the implementation of the "truth". This book will be a real impact on their business. Many companies money mindlesslyprogrammes the fidélisatisui customers without the procedure described in this book. For some companies, a loyalty program is not useful. For others, the program needs a major overhaul. This book will help you determine whether IhrAktivitäten and the tools to make improvements.
The einzige problem with the book is the shear number of myths. Many "myths" are mixed and problems more readers to the "myth" if it is ten, compared to fifty-three (similar to seven of the "truth"). The number of myths authors do not go into more detail as you want for each "myth". There are many myths are dispelled in the chapter on or two, but in the contesauf the entire chapter. Everything seems logical to combine a lot of myths.
In general, Loyalty Myths: hyped strategies, from the Society - testéle tactics and work is very pleasant and instructive reading. Anyone with an interest in customer loyalty will learn a wealth of information that is directly on your company money and help to distinguish them from the competition.
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