Of course, advertising is very simple if you Pepsi, or Apple, but if you do not have to throw millions of dollars in television and print ads? Any employer who aims to reduce the marketing budget should look no further than France Guerrilla Marketing - free dozens of tactics to their activities and use of energy by Jay Conrad Levinson.
We all have examples of companies sentitou as gaquoi standards, but does not seem to be a lack of customers (Krispy kreme Donuts comes to mind), but how? On the first page of the book Levinson let you know that you can grow a business without spending a dollar on the market, but it takes much effort and time. Each of the tactics of the book deals with simple (there are 100) is very simple, and Levinson have sperimentatochiuso.
Everything you need to get started is a phone, computer, postzegelsaNTE, business cards, and Internet access. Having not spent a dollar. Techniques range relatively clear, such as writing a marketing plan and to have a website, "is not as obvious as" the establishment of a referral program and participate in their community. "
Many of the tactics involved. Besides volunteering in your community, join Levinson suggèrech group of local networks, outside of their product for free nop profit organizations and schools, Half-free presentations on their area of expertise to local organizations. Levinson tactics not only to improve the results to help you more altruistic entrepreneur.
If there is a drawback in the book is that some of the technical equipment is outdated. For example, the publication suggests Levinsonlegittimità site ads free online. May this have worked, but in these days are spam sites, and I doubt that a company can ganarnada listst. The book was written in 2003, so most of the techniques are still very important, but there are some that stand out as impractical in 2006.
FREE to read Guerrilla Marketing Jay Conrad Levinson, I am constantly and ideas that can help my business asovralimentare. Levinson actually an appeal to the creativity. And the best part of the technical costs of NADA. This Isaan a head for all compraempresarios and owners of small ondernemingen.
0 ความคิดเห็น:
แสดงความคิดเห็น